WIT Webinar - PR Yoga | How to Make Your Marketing Machine Stretch
Join the Webinar!
Whether you’re an entrepreneur or a marketing professional, there's no doubt you are facing new marketing challenges this year. From breaking news and a shifting media landscape, to budget and staffing reductions, some PR goals may seem out of reach. In this webinar, you'll learn the value of flexibility to achieve PR results.
Join PR veterans and Co-Founders of PlayWise Partners, Rachel Griffin and Sheena Stephens, for a PR Yoga session which will include:
- How to build a PR strategy with a flexible foundation
- Tips to jumpstart a PR campaign
- PR habits you can kick to the curb
- Yoga pants optional.
DATE: Tuesday, July 28, 2020
An Advisory Board member for the Chicago Toy and Game Fair, two-time WIT Wonder Woman of the Year Finalist, and PRSA member, Rachel is a dynamic and best practice driven public relations leader with over 17 years of award-winning excellence. She has successfully launched numerous toy brands and franchises for top ten toy companies, including multiple Toy of the Year nominees and winners. She excels at implementing and negotiating strategic marketing & promotions, while deepening brand awareness year over year through comprehensive media coverage, events, digital and social media. Rachel is a proud foster mom, an accomplished marathon swimmer, and a competitive triathlete; proving that working hard at things you love and believe in, can take you the distance.
With both in-house and agency experience, Sheena has led integrated communications programs for leading toy and consumer brands over the past 20 years. She recently led the PR and influencer campaigns to launch Shopkins, catapulting the brand to become a billion dollar lifestyle brand and licensed property. During her 10-year tenure working at Razor (scooters), she led all PR and social media and helped grow the brand beyond the original kick scooter into a leading outdoor lifestyle brand with electric scooters and go-carts. Sheena is a proud football mom, soccer mom, dance mom and dog mom. She lives in Park City, Utah, where she enjoys hiking and skiing.
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