WIT Webinar - Demystifying Product Design for Creatives

09/29/2020 01:00 PM - 02:00 PM ET


  • Free


Join the Webinar!

Delanie West started in her career as a Junior Illustrator fresh out of Hampton University (EK Success, Crayon Factory & Stickopotamus ( Sticko ) and quickly progressed through the ranks to develop product, source and lead a number of innovative award-winning brands & categories, but for Delanie, it all started with an artist’s pencil. "I didn’t choose product development, it sort of choose me!"

Delanie will give a peek behind the Creative CPG curtain and will share case studies of a graphic designer, illustrator and lettering artist while detailing their paths to entering into toy and licensing product development careers. 

What you’ll learn:
• Career paths of industry creatives who started as visual artists. 
• How your creative skills are assets to product development, packaging and content creation.
• The importance of graphic design, illustration and lettering to making toy magic.
• How to get started and be seen in your career path.

DATE: Tuesday, September 29, 2020

TIME: 1:00 - 2:00 PM EST

MEMBERS:  This Webinar is free for WIT members. Click Members Register Here below.

NON-MEMBERS:  The non-member fee for this Webinar is $29. Click Non-Members Register Here below, or click here to join WIT and enjoy this webinar free of charge.











Delanie West PhotoDelanie West

Inventor, Designer, Product, Brand Developer & Executive Creative Leadership

Founder & Creative Director Be Super Creative 
Partner & Chief Strategy Officer Black Creatives
Chief Operating Officer Healthy Roots Dolls 


Delanie is founder and creative director at Be Super Creative, a product development and design consultancy, She currently serves as COO at Healthy Roots Doll company and Partner and Chief strategy Officer at Black Creatives, a global network of over 15,000 professionals in communications, media, advertising, technology, and fashion.  

Delanie is Chairman of the Diversity and Inclusion committee at Women in Toys, Licensing & Entertainment a global nonprofit organization that champions the advancement of women through leadership, networking, and educational opportunities. 

NeonCRM by Neon One